Automation Review

Jul 31, 2026

Full review of what Claude runs for AMRE + the upgrades shipped today · AMRE Real Estate Group

Headline

A speed-to-lead engine now watches every inbound reply and website lead hourly — the biggest conversion lever in the system. The campaign report moved inside the AMRE Brief, and West Adams email variants are now tracked A–E so winners can be identified.

Shipped today · Jul 31

Speed-to-Lead engine	Hourly, 8am–7pm daily: scans Quo inbound + “New AMRE contact” form emails, classifies warm/question/opt-out, writes a suggested reply per item (email drafts created in Compass Drafts), and alerts Michael with one “⚡ Speed-to-lead” email. Never messages a prospect directly.	NEW
Campaign report → AMRE Brief	The separate 8:06am campaign email is retired. The Brief’s “Campaigns in Flight” card now carries the full report: per-campaign status rows, “Replies to follow up,” drafts-aging nudge, and a Monday variant scoreboard. One less email, nothing lost.	NEW
West Adams A/B tracking	Email variants A–E now rotate across runs and are logged per recipient. Reply-rate by variant reports every Monday — losers get killed, winners get scaled.	NEW
Email-list enrichment	Fruitland + Likely-to-Sell campaigns are SMS-only (lists lack emails). Lusha can’t match consumer homeowners (B2B database) — 0 credits spent. Fix: export the full Compass CRM contact list to Drive “05 Clients & CRM”; Claude cross-matches by name/phone for free. Draft task already auto-detects enriched lists.	ACTION

The system as it runs today

SMS campaigns	4 weekday drips ~25/day each (Likely-to-Sell, Fruitland farm, West Adams, Expireds 2026) + Long-tenure approval drip + Day-5 follow-up queue. Weekly engagement refresh feeds the Marketing Command Center.	LIVE
Email campaigns	Up to 10 drafts/campaign each weekday across 6 campaigns (West Adams, Fruitland, Likely-to-Sell, Sphere ~394, LaHaus ~1,059, Expireds ~778) — drafts only, Michael sends. *awaiting emails.	LIVE
Social journaling	Buffer queue filled through Aug 16: ~2 Threads posts/day + multi-channel pushes (IG, FB, LinkedIn, Google Business) — neighborhood theses, listing sold posts, agent-life journal.	LIVE
Website	Daily redesign conversion (one page/run, review-only), journal redesign complete (132/132), daily 6am GA4 + Search Console refresh, weekly Monday SEO report.	LIVE
Briefings	8am AMRE Brief (scoreboard, #1 Play, pipeline math, now incl. campaign report) + Personal Brief; Monday Deal Sourcing digest matching inventory to the ~125-investor book.	LIVE
Outreach tooling	Investor blast (170-contact master list, verified Compass sender), open-house follow-up workflow, Compass contact import with AMRE tag taxonomy, Lusha sourcing.	LIVE

Recommended next (not yet built)

Listing-side automation — quarterly equity/CMA update email to sphere homeowners + pre-listing nurture for the preparing-to-list contacts. Income mix is 82% buyer-side; this attacks the highest-margin gap.
Social CTA rotation — add a seller-report / valuation / newsletter link to 1-in-4 journal posts and review Buffer analytics monthly to double down on winning formats.
Review & referral engine — post-close trigger: review request → Google review link → 6-month check-in → anniversary touch.
Monthly neighborhood newsletter — the design system exists; Sphere + LaHaus = ~1,450 warm sends/month.

Generated by Claude · AMRE Real Estate Group · Last updated Jul 31, 2026