1,658 contacts · revenue system, not a list. Ranked by what to do, who owns it, and what it’s worth.
Ranked by expected dollars at risk if ignored.
close-probability × est. GCI × urgency. Active-deal cleanup outranks pursuit because revenue on the books beats revenue at the door.“Decaying” = overdue against its own cadence, not arbitrary.
Already-paid-for contacts sitting idle. Biggest untapped asset.