Engine · the two channels that actually produce

Referrals and underwritten deals, running on a schedule instead of when you remember.

The Ledger says what works. This page runs it. Both engines draft — nothing reaches a contact or an investor without you sending it.

Drafts only · nothing auto-sends $44,446 and $45,625 gross per deal

Scheduled runs both live · both draft-only

1

Referral AsksLIVE

Picks 11 people who have not been asked in 90 days, writes a personalized introduction ask, leaves it in your Gmail drafts. Priority: Tier 1 Now, then Relationship, then R Network, then Warm — with at least two contractors in every batch.

Tuesdays7:30 AM PT
2

Deal AlertsFIRST RUN MONDAY

Underwrites every new LA duplex and small multifamily against the AMRE model — never the MLS cap — and emails you only what pencils, each deal matched to named investors from the list. First run needs watching to confirm the listing feed holds.

Weekdays6:00 AM PT
3

Speed-to-LeadLIVE

Scans Quo for missed calls and unanswered texts three times a day and emails ready-to-copy replies. Silent when nobody is waiting.

8am · noon · 4pmPT

Referral queue the $44,446-per-deal channel

Three asks have produced $133,338 of gross commission — 39% of everything AMRE has earned. Karen Booth introduced Pascal. Janice introduced Cynthia & Vasu. Andria referred directly. The pool below has never been worked systematically.

—
In the pool
investors + contractors
—
Named and emailable
eligible for an ask
0
Asked so far
8 per week, 90-day cycle
—
Weeks to cover the pool
at 8 asks per week

Pool by tier

Ask order runs top to bottom. Cold Full is excluded entirely.

What a referral is worth

Gross commission per deal, by how the relationship started.

Seven times the gross when someone makes the introduction. Same people, different ask.

Deal alerts the $45,625-per-deal channel

Phillip Illoulian was a developer who answered a property email — $45,625 of gross on a $2.325M sale, the largest single-deal commission in the book. He is on the investor list. So is Farzin Fazeli, an active buyer today. The list has never been worked with underwritten deals.

0
Deals that pencilled
last 60 days
178
Investors on the list
154 emailable · 143 askable
66
Farm tier
new in the 29 Aug export
5.0%
Cap rate floor
AMRE underwrite, never MLS

Why the MLS cap rate is never used. MLS sheets routinely report $0 total expenses, which makes NOI equal gross income and inflates the cap. Every alert recomputes it: property tax at 1.25% of price, insurance, 5% maintenance, 4% vacancy, 5% management, water and trash — landing near 40% of gross. When the cap sits below the mortgage rate, the alert says plainly that it does not cash-flow at any normal down payment.

Not built yet ranked, with the reason

3

Interactive listing presentations — Eva and Leslee

The gap between the 3% target and what deals actually close at is $110,957 across the book. Those two listings are $187,500 of gross. Build it twice, for the two that matter, not as a template for everyone.

$110,957rate gap
5

Weekly retro + conversation mining

One Sunday job reconciling Quo, Granola and the CRM against the Ledger. A signed BRBC fell out of the pipeline until the OS board was cross-checked — that is the failure this prevents.

3files unlisted
6

Double the newsletter

Best gross per deal of any channel, near-zero marginal cost, and it carries the architect voice. This is the real version of “become a media company” — not more social, which sits on zero closed transactions.

$45,625per deal

How this page updates. The referral run writes dashboard/data/referral-log.json every Tuesday; the deal-alert run writes dashboard/data/deal-alerts.json every weekday. This page reads both. Channel figures come from the Growth Ledger, which reconciles to Compass with zero variance.

Nothing here contacts anyone. Referral asks land in Gmail drafts. Deal alerts email Michael and Ania only. An investor blast is a separate action Michael takes by hand.