SEO & Traffic.

What's happening: The Paid Social campaign is now fully out of the mix — zero sessions from that channel this quarter, down from 660 in the prior 3-month window. Direct (483 sessions, 58%) and Organic Search (185, 22%) are the two channels actually driving traffic now. Search performance is trending the wrong way over the trailing 28 days: clicks fell to 47 (▼29.9% from 67), impressions fell to 9,367 (▼19.7% from 11,660), and average position worsened to 37.8 (▼12.9 spots from 24.9) — consistent with the address-query dilution flagged in prior audits, where one-off property-listing URLs with weak positions drag the site-wide average down while core content pages hold steadier rankings. Over the full 3-month window (Jun 17–Sep 13): 188 clicks, 29,930 impressions, 0.63% CTR, avg. position 26.0. Lead tracking looks lighter than last quarter too — generate_lead fired 20 times and form_start 32 times, both down from the paid-traffic-inflated prior readings (expected, now that low-intent paid sessions are gone) — but click logged only 2 events, still worth a tag-health check (priority #1) before trusting it as a signal. The brand terms still convert well: “amre real estate” (14.58% CTR) and “amre group” (11.86% CTR) both outperform bare “amre” (0.55% CTR at pos 4.74), still likely SERP competition from other “AMRE”-named entities (priority #2). The duplicate “35 Years” housing-appreciation URL has fully dropped out of Google’s index (confirmed resolved) — only the canonical /blog/35-years-housing-appreciation-los-angeles/ shows up now, with strong impressions (894) at position 10.2 but a soft 0.67% CTR — a title/meta opportunity. The homepage converts better than last quarter (3.80% CTR at position 16.6, up from 2.22% at 17.47).

Sessions continue to soften: down 28.0% (108 vs 150 prior 28 days), consistent with a broader decline across Direct, Organic Search and Organic Social since late June (see Channels below) — not an isolated drop, and not a Paid Social artifact since that channel is already at zero. The sessions that do land look more engaged than last quarter: average session length is up 82% (259s vs 142s) and pages/session rose to 1.68 (vs 1.39).

Paid Social is gone; AI Assistant keeps growing: the paid-social channel that dominated last quarter now shows zero sessions. “AI Assistant” (traffic referred from ChatGPT/Perplexity/Claude-style assistants) is up to 60 sessions / 24 new users this quarter (was 28/17) — now 7% of all sessions with zero dedicated infrastructure investment, worth continued attention as AEO work (priority #6) ramps up.

Note the split: over the full quarter, desktop leads on volume (587 sessions) with engagement holding steady (39.9%), while mobile (243 sessions) engages at 25.1%. In organic search the gap is even wider than last quarter — mobile ranks far better (pos 10.24 vs 33.01) and converts clicks at more than double the rate (1.03% vs 0.45% CTR) of desktop.

Cash & Flow now leads landing traffic: /cash-and-flow/ is the #1 landing page (126 sessions) with a 66.7% bounce rate — worth checking whether visitors are finding the calculator/breakdown links they came for. /start (45 sessions, 73.3% bounce) is the old paid-social landing page still drawing some residual direct/organic traffic even though that campaign has fully ended.

Duplicate URL fully resolved: the “35 Years” housing-appreciation article now shows as a single canonical URL (894 impressions at position 10.21) — the old duplicate slug has dropped out of Google’s index entirely. Its 0.67% CTR at that position is a title/meta opportunity. The homepage now converts noticeably better than last quarter (3.80% CTR at position 16.57, up from 2.22% at 17.47) despite fewer impressions this window.