What's happening: The paid-social campaign still dominates the window — US sessions jumped 330 → 1,081 — but the volume is low-quality: Paid Social drove 654 sessions with only ~4% engaged, pulling site-wide engagement rate down 39.1% → 20.3% and pushing bounce to 79.7%. The /start landing page bounces ~95% (priority #5). Lead tracking is unreliable: generate_lead still fires on the wrong action with form_start collapsed and ads conversions at 0 — the tags are misconfigured (priority #1), so treat the lead count as noise. Organic search softened this window (clicks 91 → 54, impressions 6,719 → 5,526, avg position 13.3 → 15.6). A deeper query pull clarified the lever: the page-1 posts (Luxury Market Now, Mid-Year, 35-Years) earn few clicks only because their impressions are spread across hundreds of one-off long-tail searches — not a title problem. The real organic wins are Mid-City, which catches concentrated North/South neighborhood-guide queries at page-2 positions (priority #3), the missing commercial pages (“buyer’s agent” ranks pos 68, priority #4), and locking the name searches for Michael & Ania (priority #2).

Note the split: mobile sessions (717) are almost all paid-social and barely engage (6%), while desktop sessions (339) engage at 46.9%. In organic search the reverse holds — mobile ranks better (pos 12.0 vs 17.8) and converts clicks at a higher rate.

Read the page-1 posts carefully: Luxury Market Now (pos 4.4), Mid-Year 2026 (pos 5.9) and the “35 Years” article (pos 6.7, 956 impressions) look like CTR failures, but the query data shows their impressions are hundreds of one-off long-tail searches at ~1 impression each — so a title rewrite won’t move them. The genuine striking-distance win is the Mid-City guide: 662 impressions stuck at position 15.9, catching repeatable North/South neighborhood-guide queries (priority 3). Housekeeping: the old duplicate “35 Years” slug still shows (60 impressions) and should be 301’d to the canonical.