AMRECOMPASS

Social Dashboard

AMRE Real Estate Group · Social media performance & pipeline.
Confidential.

Social Media Dashboard.

Buffer-managed channels across Instagram, LinkedIn, TikTok, Facebook, and X. Reflects Buffer weekly report data (week of Aug 25 – Sep 1, 2025) + Liz Joy VA activity through May 2026. Update figures weekly from Buffer reports forwarded to team@amre.group.

Buffer Connected
35-Week Posting Streak
No Per-Channel Goals Set
Top 19% of Buffer Users
Core performance data is stale — last Buffer pull was the week of Aug 25 – Sep 1, 2025 (~9 months ago).
Streak, posting cadence, and the priority actions below are current; the per-channel performance numbers are not. Refresh from Buffer to update — until then, treat the performance section as historical context, not this week's reality.
Open Buffer →

Priority Actions

Week of Jun 2, 2026
High Priority

Set Per-Channel Posting Goals in Buffer

Buffer flagged this — no goals are configured, which means there's no baseline consistency target per platform. Set weekly goals for IG, LinkedIn, and TikTok at minimum. This takes 2 minutes.

Open Buffer → Set Goals
High Priority

Fix Buffer → Facebook Connection

Buffer is not reliably posting to Facebook (noted Mar 12 — "Buffer might not be working on your Facebook"). Reconnect the Facebook channel in Buffer settings and test with the next open house post.

Open Buffer → Channels
Medium Priority

Cross-Post Top-Performing Content

Buffer tip from the weekly report: cross-post high-performing reels and listings across all connected channels. Liz is editing reels — confirm they're being scheduled to Instagram, TikTok, and Facebook simultaneously.

View Content Calendar
Medium Priority

LinkedIn Engagement — Reply to New Connections

Liz is sending ~150 connection requests per week targeting Real Estate, CEOs, lawyers, doctors. Ensure replies to accepted connections are happening within 24 hours to warm the relationship before any pitch.

Open LinkedIn Inbox

Overall Performance Buffer · Week Aug 25 – Sep 1, 2025

Most recent Buffer report
Data note: These figures are from the Aug 25 – Sep 1, 2025 Buffer weekly report (forwarded to michael.abraham@compass.com). Update this dashboard each Monday with the latest Buffer report forwarded to team@amre.group. Buffer analytics are available at publish.buffer.com.
Posts Shared
43
↑ vs prior weekIncreased frequency
Reactions / Likes
87
↑ improvingLiz confirmed trend
Comments
3
StableLow — needs engagement
Posting Streak
35 wks
Top 19%of Buffer users

Channel Activity VA Weekly Reports · 2026

Jan – May 2026
Weekly Activity by Channel
IGInstagram
Reels + feed
Active
inLinkedIn
150 req/wk
Active
TTTikTok
50 follows/wk
Active
fbFacebook
Manual posts
Buffer broken
XX / Twitter
Cross-post
Low priority
Audience by Platform
Current counts — May 31, 2026. Pulled from native app analytics. TikTok count not provided this cycle — pull from app at next update.
Instagram
8,186
824 posts · 6,195 following. ✓ Exceeded 5K EOY target.
LinkedIn
15,063
Followers, ↑0.8% wk. 1,058 post impressions/7d (↑12.6%).
YouTube
713
subscribers · 332 videos. @MichaelAbraham.Realtor.
Facebook
1.1K
1.4K following. Buffer auto-post still broken — manual.
TikTok
—
No count provided this cycle. +50 follows/wk ongoing.

Bars indicate status, not strict goal progress — Instagram and LinkedIn have outgrown their original targets.

Instagram Insights Native · Last 30 Days

Through May 31, 2026
Views
30,292
56.2% followers43.8% non-followers
Accounts Reached
9,734
Reels-driven84% from Reels
Interactions
710
235 engaged69% followers
External Link Taps
3 / 1,386
0.2% of visitsConversion gap
Reach by Content Type
IGReels
84.2%
IGStories
13.8%
IGPosts
2.1%
Interactions mirror reach: Reels 62.8% · Posts 35.9% · Stories 1.3%. Reels are the growth engine — keep weighting toward them.
Top Reels by Views · Most Active Hours
MAY 3
864
MAY 18
820
MAY 14
656
MAY 23
581
MAY 26
535
Peak follower activity: 9 AM–3 PM, topping out at noon. Schedule Reels late morning. With 9.7K reached but only 3 link taps, add an explicit "link in bio" CTA to Reels and Stories to convert reach into site visits.

Content Pipeline Buffer Queue + Ideas

Next 7 days
Upcoming Week — Schedule
Populate from Buffer calendar. Slots below are templates — update after scheduling in Buffer.
MONJun 2
IGArchitecture feature — this week's pick. Schindler, Neutra, Lautner, or Buff & Hensman angle.
LIMarket insight or deal story. Professional tone.
TUEJun 3
TTReel repurpose — cross-post from IG reel to TikTok.
WEDJun 4
IGListing or neighborhood content — Culver City, Bel-Air, or BH.
FBManual post — check Buffer Facebook connection first.
THUJun 5
LIThought leadership: architect + agent dual credential angle.
FRIJun 6
IGHaps Club / weekend event promo — culture + real estate brand.
TTBehind-the-scenes or short-form market tip.
SATJun 7
Open house posts if applicable — manually via Buffer.
VA Task Tracking — Liz Joy
Weekly recurring tasks. Status based on most recent reports through May 2026.
✓
TikTok follower nudgingTikTok
50 follows/week targeting LA + US accounts. Ongoing.
✓
LinkedIn connection outreachLinkedIn
150 requests/week to Real Estate, CEOs, lawyers, doctors, executives. Message included with each.
✓
Reel editing — listingsIG · TikTok
Confirmed editing reels for Fruitland Dr, Culver City. Post to IG + TikTok.
!
Engagement on new followersAll
Liz flagged need for more frequent engagement with new followers. Confirm this is happening daily.
✗
Buffer → Facebook auto-postFacebook
Not reliably working as of Mar 12, 2026. Ania manually posting. Needs to be fixed in Buffer channel settings.
!
Set Buffer posting goalsBuffer
Buffer flagged: no per-channel goals set. Configure in Buffer → Channel Settings → Posting Goal.
✓
CRM lead additionsInternal
Social-sourced leads added to CRM weekly by Liz. Confirm tagging source as "social."

Content Ideas Bank

Evergreen + Seasonal
Content Idea Channel(s) Format Status Notes
Named-architect home feature series (Schindler, Neutra, Lautner, Buff & Hensman) IG, LI, TT Reel + Carousel Idea Core brand differentiator. 1 per week.
Architect + Agent dual credential story LI, IG Static post + Story Idea Michael's unique positioning — post monthly.
LA market insight: 35-year appreciation data LI, IG Infographic Idea Link to blog post. Great for investor audience.
Haps Club / weekend cultural events IG, TT Story + Reel Recurring Weekly. Lifestyle angle for AMRE brand.
Listing highlight — open house announcement IG, FB, LI Reel + Static Active Liz editing. Confirm cross-post to all channels.
Behind-the-scenes: showing day / escrow close IG, TT Story + Reel Idea Client consent required. High engagement potential.
Neighborhood guide series (Bel-Air, BH, Culver City, Silver Lake) IG, LI Carousel Idea Tie to updated neighborhood pages on amre.group.
Real estate portfolio strategy for wealthy owners LI Long-form post Idea Target wealth managers + entertainment lawyers in audience.
Client testimonial / deal story IG, LI, FB Static + Video Pending Real testimonials needed — currently placeholder on site.

Recommended Posting Frequency

Weekly targets
Instagram
5×
4 feed posts + 1 Reel. Daily Stories optional.
LinkedIn
3×
2 market/insight posts + 1 personal story.
TikTok
3×
Repurposed reels from IG. Native format preferred.
Facebook
3×
Listings + open houses. Fix Buffer connection first.
X / Twitter
2×
Low priority. Auto cross-post via Buffer when ready.

Growth Recommendations

Strategic · Q3 2026
Immediate

Connect Buffer to Repurpose.io

Repurpose.io was on your "Software × Go Social" shortlist. Connecting it to Buffer would auto-syndicate content across TikTok, YouTube Shorts, Facebook Reels, and Instagram simultaneously — eliminating the manual cross-post step for Liz.

Visit Repurpose.io →
Immediate

Add GA4 Social Traffic Tracking

GA4 property G-B95R68B9EY is live on amre.group but UTM parameters on social posts aren't confirmed. Add UTM codes to all Buffer posts so social traffic is attributable in GA4. This connects social performance to actual lead generation.

Open GA4 →
This Month

Produce Agent Brand Video for Social

Michael and Ania have placeholder video on the site's funnel pages. A short 60-second brand video — architect + agent positioning, filmed at a named-architect property — would perform well on LinkedIn and Instagram and anchor the funnel pages.

View Funnel Pages →
This Month

LinkedIn Warm-Up Sequence for Connections

With 150 connection requests going out weekly, there should be a structured 3-touch warm-up: (1) connect, (2) value post engagement day 3, (3) soft DM day 7. Liz can execute this systematically against accepted connections.

LinkedIn Messaging →
Next Quarter

Launch YouTube Shorts / YouTube Channel

Your "Software × Go Social" note listed YouTube as a channel. With reels already being produced, YouTube Shorts is zero-incremental-work if Repurpose.io syndicates them. A longer YouTube channel for neighborhood tours and architecture features is a longer-term SEO + brand play.

YouTube Studio →
Next Quarter

Haps Club × AMRE Cross-Promotion Strategy

Haps Club (haps.club) is a signature AMRE vehicle. A formal cross-promotion strategy — where Haps posts drive to AMRE listings or events, and AMRE social references Haps culture content — creates a lifestyle halo that differentiates from pure real estate accounts.

haps.club →
Snapshot generated May 31, 2026 at 3:53 PM PT  ·  Last updated Jun 13, 2026 at 7:14 PM PT  ·   ·  amre.group