AMRE

11023 Fruitland #401

Listing-side tracker.
Confidential.

MLS #26659475 · Compass
AMRE
MLS #26659475 · Updated Apr 30, 9:09 AM PT Active
Listing · Active · Top-floor penthouse

11023 Fruitland Drive #401.

A modern courtyard penthouse in Studio City.
Listed by AMRE @ Compass.

$1,150,000 list price
$674/sqft
52 days on market
Sun 2–4pm next OH
11023 Fruitland Drive #401 — top-floor penthouse view of Hollywood Hills
Top-floor corner penthouse
11023 Fruitland Dr #401, Studio City, CA 91604
3 bed / 2.5 bath
Layout
1,705 sqft
Living area
Built 2010
Modern courtyard
2-car tandem
Garage + EV charging
Top floor
Corner unit, southern exposure
South of Ventura
Walk to shops, dining
Sunlit living and dining spaces with southern exposure. Canadian maple hardwood floors, recessed lighting, fireplace anchors the main living. Open kitchen with recently updated appliances. Primary suite with walk-in closet and en-suite bath. In-unit laundry, central HVAC. Building amenities: fitness center, recreation/media room, controlled access, elevator, guest parking. Schools: Rio Vista Elementary, Walter Reed Middle, North Hollywood High. Near Harvard-Westlake.
MLS #26659475 · CRMLS · Lot 13,804 sqft · Listed by Michael Abraham + Ania De Pourbaix · Compass
Listing performance

Activity since launch.

Live since March 9, 2026. One price adjustment to date. Showings, agent inquiries, and OH foot traffic continue.

52
Days on market
Active phase
20+
Showings logged
3 repeat visits
2
Earlier offers
Both withdrawn (Mar)
$1.15M
Current list price
−$50K from $1.2M
$1,150,000
$674 per sqft · 1,705 sqft
Mar 9
Listed active on CRMLS
$1,200,000
Apr 30
Price adjustment (last update 10:30 AM)
$1,150,000
This week

Three things that move the needle.

From Michael's morning brief and the Apr 29 weekly update to Pascal.

Sunday open house · 2–4 PM
Capture every visitor name, agent, and timeline. With 4328 Gentry #2 falling out of escrow, the displaced 3BR Studio City buyer pool is hunting — pre-frame Fruitland as the warmest replacement in the comp set. Anna Bilan ran the previous OH; coordinate with her on staging notes.
Pricing strategy call with Pascal
Comp set is tightening: 4541 Colfax #101 just listed at $999K (1,540 sqft, NoHo) and 11868 Moorpark #D listed at $949K (1,750 sqft, Studio City). Same-building #104 expired at $1.23M. Discuss whether $1.15M is sharp enough or if another adjustment generates fresh interest.
Follow up on Richard & Mario · Kenneth Howard · Mike Pashai
Richard returned for a 2nd visit with his partner — agent has been notified, awaiting feedback. Kenneth Howard (with agent Alyssa Wilson) requested a Zoom call to discuss placing an offer. Mike Pashai had a private showing today. Each represents a live conversion opportunity.
Showings & visitors

Every walk-through.
Every prospect.

Compiled from Pascal correspondence since the listing went live as a Compass Private Exclusive in early February. Two earlier offers came in during March (Joe + Then Tenious Family Trust) — both withdrawn before close.

Date
Visitor
Notes
Status
Apr 28
PM
Mike Pashai
Private showing · agent
Walk-through; client interest TBD
Awaiting
Apr 28
SMS
(818) 222-2250
Inbound text via Quo — early afternoon showing request
Anonymous inquiry; no agent identified
Follow up
Apr 28
Email
Michael Bergin
Compass · Bergin Group · DRE 01845572 · 310-600-0715
"Can I view please?" — agent inquiry
Pending
Apr 27
PM
Kenneth Howard
Buyer · w/ agent Alyssa Wilson · 330-333-9128
Wants Zoom/Google Meet to discuss placing an offer
Pre-offer
Apr 27
OH 11–2
Richard & Mario + partner
Repeat visit · Richard's agent stopped by again
Spent significant time. Questions on alarm system, ceiling, countertop. Pascal proposed a call to address.
2nd visit
Apr 27
OH
Nick & wife
Quick walk-through
Polite interest, no specific feedback
Cold
Apr 27
OH
Anna Bilan
Compass agent · brought a client · 310-999-3703
Co-op opportunity. OH staging notes: leak from room flagged · countertop repaired · alarm wires in closet · ceiling area to address.
Awaiting
Apr 22
Private
Tony Avanessian + client Ari
Agent-led private showing
Per Apr 22 weekly update
Pending
Apr 22
OH
Tony Hewett (agent)
Repeat visitor — brought clients
Stopped by again to see his clients
Repeat
Apr 22
OH
Richard Fronduto
Buyer · prior building offer history
Made an offer on a unit in this building a few years ago. Waiting to hear back.
Awaiting
Apr 7
Private
Ryan (agent) + client
Tuesday private showing
Client to discuss with husband, may return that weekend
Pending
Apr 5
OH 2–5
One couple
Easter Sunday open house
Liked the property — staying in touch
Awaiting
Mar 30
Mon
Greg Goulet → client Justin
Corporate buyer · agent-led tour
Justin liked it, stayed quite a while, full tour. Was eyeing it when it came on the market. Corporate affiliation TBD.
Awaiting
Mar 29
OH
Stephen + significant other
2nd visit (came 2 weekends prior) · agent: Alex Padilla
Met Elizabeth (former agent). Stephen claims "moving money around, could have it in a week." Update Mar 31: Alex Padilla confirmed "buyers haven't had the money for over a year — don't hold your breath."
Don't expect
Mar 29
OH
Hallory & Josh
First-time buyers · 3BR search · currently in 2BR Toluca Lake
Live off Camarillo. Liked the place, said they'd follow up — didn't respond to follow-up text.
No response
Mar 29
Private
Susanna Nagy + clients
Agent-led private showing · susannanagygroup@gmail.com
Clients liked it but leaning toward fixer SFH or townhome in the area.
Different fit
Mar 22
OH
Akiyo
(323) 736-6300 · came with son
Quick walk-through, didn't stay long
Cold
Mar 22
OH
Fanbo
2nd visit · brought daughter
Showing repeat interest. Following up & staying in touch.
2nd visit
Mar 22
OH
Eugene & Joe
Earlier offer party · "before-hand testing"
Joe looking more for a townhouse. Submitted one of the March SMCO offers that didn't close.
Withdrawn
Mar 10
Broker's Open
Maria (agent)
Looking for herself
FaceTimed husband — interested in coming back that weekend
Awaiting
Mar 10
Broker's Open
Ali
Drop-in
Stopped by
Cold
Pre-MLS-public period (Feb–Mar 9, Compass Private Exclusive)

A few open houses hosted in mid-February with positive feedback on layout, light, and quality — but no concrete offers. The Sunday before Feb 17 was very quiet (no visitors). Compass expanded the Private Exclusive reach to Anywhere brands (Coldwell Banker, Sotheby's, Century 21, ERA, Better Homes, Corcoran) before going public on MLS March 9.

Cold prospects · agents in the loop, no current decision
Shawn (agent)
Florida buyers
Low-ball $1M offer floated; not pursued
Cold
Stefani Stolper → Alli Hall
Agent-introduced buyer
Circling but no decision as of last touchpoint
Stalled
Maria Kaepaheva
Beverly Co. Agent · inthemoodforcalifornia@gmail.com
Quiet
Cold
Sergey
Direct buyer
Proof of funds not obtained
Unqualified
Tony (agent) → Tarek
Agent-introduced buyer
Follow-up not responded to
Cold
Mike Goboli + family
Direct buyer
Needs to sell first; didn't want upper level
Constrained
Steven Mitchell + daughter
Direct buyer
Financial issues — unlikely candidate
Unqualified
Earlier offers (March, withdrawn)

Two SMCO (Seller Multiple Counter Offer) packages were issued March 17 — one to Joe (Eugene & Joe) and one to Then Tenious Family Trust. Joe had questions on balcony rail paint, building maintenance schedule, and other terms. Neither offer ratified into escrow. Joe reappeared at the Mar 22 OH; Eugene/Joe ultimately leaning toward townhome.

Marketing reach (first 3–4 weeks public, Mar 9 onward)
95K+
Total views (all platforms)
4,200
Compass views · 206 unique
1,700+
Zillow views · 82 saves
814
Redfin views · 40 favorites
89K+
Homes.com impressions · Hot Property
29 / 11
Compass shares / favorites
Comp set

The competing inventory.

Active and recently expired comps in Studio City and adjacent Valley submarkets. Pricing is tightening — the strongest signal for a refreshed strategy conversation with Pascal.

11023 Fruitland Dr #104
Same building · Studio City
Expired
3 bd
3.5 ba
1,820 sqft
$1,230,000
Withdrawn → Expired Apr 30. Same building, larger footprint. Significant signal that overpriced inventory is failing in this micro-market.
4328 Gentry Ave #2
Studio City
Fall-out
3 bd / 3 ba
Fell out of escrow Friday Apr 25. Buyer pool now back hunting in the same comp set — direct conversion opportunity for Sunday OH. (Per Michael's Apr 27 visit: needs to remove personal items + repaint.)
4541 Colfax Ave #101
North Hollywood
Active
3 bd
2.5 ba
1,540 sqft
$999,000
New listing Apr 29. NoHo location, smaller footprint, but breaks the $1M psychological barrier. Direct downward pressure on Fruitland pricing.
11868 Moorpark St #D
Studio City
Active
3 bd
3 ba
1,750 sqft
$949,000
New listing Apr 28. Comparable size to Fruitland, in Studio City proper. Pricing aggressively undercuts the comp set — close watch needed.
Open follow-ups

What's owed to whom.

Reply to Kenneth Howard re: Zoom for offer discussion
Buyer with agent Alyssa Wilson · Tomorrow availability · 330-333-9128 · kennethhoward8272@gmail.com. Last message Apr 27 evening — sitting on his side.
Call from Pascal — questions from Apr 27 visitors
Pascal proposed a call to address Richard's questions (alarm system, ceiling, countertop). His availability: until 7pm Mon, after 11am Tue. Schedule the joint call with Ania.
Updated comps to Pascal (Ania)
Per Apr 29 weekly update, Ania to send refreshed comp set separately. Confirm she has the Colfax + Moorpark + Fruitland #104 expired data.
Wednesday weekly update cadence
Pascal expects an update every Wednesday. Last sent Apr 29. Next: May 6 (with new OH recap, comp shifts, any offer activity).
MediaBoost Facebook + Instagram campaign decision
Vendor pitch received Apr 29 to boost the listing on Meta. Decide whether to deploy ad spend or stay organic, based on Sunday OH foot traffic.
LAUSD

School district.

Resident-assigned schools for 11023 Fruitland Dr, Studio City, CA 91604 per the Los Angeles Unified School District boundary map. Attendance boundaries are subject to change.

ES
Elementary · TK–5
Rio Vista Elementary
LOCN 6288 · Region N · Board District 6
4243 Satsuma Ave, North Hollywood, CA 91602
Verify on LAUSD →
MS
Middle School · 6–8
Walter Reed Middle School
LOCN 8355 · Region N · Board District 3
4525 Irvine Ave, North Hollywood, CA 91602
Verify on LAUSD →
HS
High School · 9–12
North Hollywood Senior High
LOCN 8786 · Region N · Board District 3
5231 Colfax Ave, North Hollywood, CA 91601
Verify on LAUSD →

Source: LAUSD School Finder · Boundaries subject to change. Verify directly with LAUSD for current enrollment eligibility. Private options nearby: Harvard-Westlake, Campbell Hall.

Roster

Every party.
Click to reach them.

Seller
Pascal De Bruycker
Owner
Listing Team
Michael Abraham
Listing agent · DRE 02242095
Ania De Pourbaix
Co-listing agent · DRE 01891438
Matt Bauer
Transaction Coordinator · DRE 02097731
Active Buyer Conversations
Kenneth Howard
Buyer · pre-offer
Agent: Alyssa Wilson · Compass
Richard & Mario
Buyers · 2 visits
Awaiting agent feedback after 2nd visit with partner
Mike Pashai
Agent · private showing Apr 28
Follow up for client feedback
Michael Bergin
Agent · Bergin Group/Compass · DRE 01845572