Transaction overview
Every deal.
One view.
Active transactions, key milestones, and direct links to each client's tracker.
Across the business
Live snapshot from each dashboard
Conversion funnel
The thread from lead to close, trailing 90 days. The ratio between two stages tells you whether a slow month is a volume problem or a conversion problem.
⚑
Lead & appointment counts are provisional until the
generate_lead trigger is fixed (it currently fires on phone/email clicks, not form submits). Tap any number to edit — it saves to this browser.
The Daily Five
Leading indicators · Today ·
Daily
Conversations
started
started
0
/ 10
Daily
Sphere
touches
touches
0
/ 10
This week
Listing
appts booked
appts booked
0
/ 2
This week
Content
published
published
0
/ 3
This week
OH visitors
logged
logged
0
/ 10
GB
George Barrios
BR
Bill Rushforth
Contingencies Removed
2 deals
Deals past their contingency period — inspections and financing cleared, locked in and heading to close.
Representing buyer
Representing seller
JANI · 15
Janiszewski Estate Planning
15 properties · 5 California regions
~$15.7M
Est. value
12 + 3
Owned · partner
+$2.5M
Sherbourne upside
11023 Fruitland Dr #401
Studio City, CA
$1.15M
List price
3BD/2.5BA
Layout
52 DOM
Days on market
🏡
847 N Sierra Bonita Ave
West Hollywood, CA
TBD
Price
TBD
Listing
Duplex
4BD front + back unit
14405 Mulholland Dr
Bel Air, Los Angeles, CA 90077
$3.995M
List price
4BD/4BA
Layout
4,453 sf
$897/sqft
No deals match the selected filter.
Thursday · Apr 30 · Today's plan
The day's open balls.
Replies first, prospecting second, sphere last. Tap to mark complete.
0 of 7 done
Before 10 AM
Reply block
Reply: Maryann O'Donnell on Sierra Bonita
Apr 29 · Asked pricing/timing/lease back. Bringing it to her business partner. ~24h cold — open ball.
Script: confirm $2M target, July 19 Wisteria move (lease back possible), partner intro available.
Before 10 AM
Reply block
Send next-step proposal: Linda Van Gilder
Apr 29 · 9455 Beckford · Wisteria-bound · roof concern + asbestos ~$25K. Needs proposal to keep momentum.
Reference Pascal + Leslee + Sally as Wisteria peers.
Priority
Active deal
La Salle: review inspection reports & brief buyers before May 8 contingency cliff
All 4 inspections completed May 1. Termite report received May 5 (Blue Cloud). Contingency removal May 8 — 3 days. Appraisal today.
Mold remediation estimate requested from Alfonso (Accurate Env). Plumbing inspection scheduled June 6 (New Generation Plumbing, $250). SLR Remodeling bid on-site this morning.
Follow-up questions sent to seller Todd Miller — awaiting response. LLC docs (Operating Agreement + Articles of Org) still pending from Muthyalas — Matt Bauer to follow up in 2 days if no response.
Wire received ✓ · Prelim title sent ✓ · Seller disclosures + LA AVIDs forwarded ✓ · Tenant estoppels sent ✓ · Termite report received ✓
Mold remediation estimate requested from Alfonso (Accurate Env). Plumbing inspection scheduled June 6 (New Generation Plumbing, $250). SLR Remodeling bid on-site this morning.
Follow-up questions sent to seller Todd Miller — awaiting response. LLC docs (Operating Agreement + Articles of Org) still pending from Muthyalas — Matt Bauer to follow up in 2 days if no response.
Wire received ✓ · Prelim title sent ✓ · Seller disclosures + LA AVIDs forwarded ✓ · Tenant estoppels sent ✓ · Termite report received ✓
10–12
Prospecting
Prospect block · 10 outbound conversations
Hit Daily Five target by lunch. Order: cold OH visitors needing re-engagement (Fanbo, Hallory, Akiyo) → Akim ($9M Beverly Hills) → 3 sphere touches.
Each tap on a CRM "Touch" button auto-logs to Daily Five.
1:00 PM
Decision
LaHaus reactivation: yes / no / negotiate
915 contacts cold. Naman sent payment link. $500/mo to unlock the database = $0.55 per contact per month.
Question to answer: do you want to own the campaign or outsource it?
2:00 PM
Active listing
Pricing strategy call: Pascal (Fruitland #401)
Comp set tightening — Colfax $999K, Moorpark $949K, #104 expired $1.23M.
Discuss: hold $1.15M into Sunday OH, or another reduction now? Pascal availability: 11 AM–7 PM today.
4:00 PM
Content
Ship 1 piece for Sunday OH push
Sunday is the conversion event — 4328 Gentry fall-out put 3BR Studio City buyers back in market.
Easiest win: 30-sec balcony reel from Fruitland with caption "$1.15M in Studio City still gets you this view."
915
Total contacts
in database
in database
903
Dormant 90+ days
need reactivation
need reactivation
12
Tracked active leads
hot / warm
hot / warm
6
Hot conversations
this week
this week
Database segments
915 contacts with phone · ~12 hot/warm tracked here
903 dormant — reactivate
Hot leads · real timeline
Jane Jackson · Zillow inbound
Buyer · 11023 Fruitland #401 · found on Zillow today · Michael replied asking for phone
Zillow
Today
Viktoriia Topalo · Arledge Group
Buyer agent · Compass · visited Fruitland OH · (323) 703-9310 · in contact
Fruitland OH
Today
Maryann O'Donnell
Compass agent · Hollywood office · Sierra Bonita interest, business partner review
Cinco party
1d ago
Linda Van Gilder
9455 Beckford · Northridge · pre-listing · Wisteria move · roof + asbestos
Wisteria network
1d ago
Kenneth Howard
Buyer · Fruitland #401 · pre-offer · agent Alyssa Wilson · wants Zoom
Fruitland OH
3d ago
Akim · Beverly Hills target
Buyer · $9M range · 522 N Rexford match firing · Compass searches active
Buyer search
14d ago
Warm · OH visitors + repeat shows
Richard & Mario + partner
Fruitland · 2nd visit Apr 27 · alarm/ceiling/countertop questions · agent loop
Fruitland OH
3d ago
Mike Pashai
Agent · Fruitland private showing Apr 28 · client feedback pending
Fruitland
2d ago
Anna Bilan + client
Compass agent · brought client Apr 27 · co-op opportunity
Fruitland OH
3d ago
Nathan · electrician · door knock
Buyer · wants to buy ~2738 area · door knock by Ania May 4 · figure out which house Nathan lives across from
Door knock
1d ago
Fanbo + daughter
Fruitland 2nd visit Mar 22 · genuine interest, no follow-up logged
Fruitland OH
39d ago
Hallory & Josh
Fruitland Mar 30 OH · first-time buyers Toluca Lake
Fruitland OH
31d ago
Akiyo + son
Fruitland Mar 22 OH · 323-736-6300
Fruitland OH
39d ago
Sphere · past clients & recurring referrals
Sally Jacobs · Wisteria-bound
Discussed home sale — also moving to Wisteria · referenced in Pascal/Rita pitch decks
Wisteria
60+ days
1415 Sunset (Santa Monica) past client
Closed prior listing · referenced as success story · annual check-in due
Past client
Annual
Agent network · co-op opportunities
Michael Bergin · Bergin Group
Compass · DRE 01845572 · Fruitland viewing inquiry Apr 27
Compass
3d ago
Alyssa Wilson
Compass · Kenneth Howard's buyer agent · Fruitland pre-offer
Compass
3d ago
Naman Desai · LaHaus
Reactivation campaign vendor · 915-contact DB · payment decision pending
Vendor
1d ago
Top Agent Network (TAN)
~45K agents · joined for Sierra Bonita reach · activate for Mulholland too
Network
Activate
Dormant · 90+ days · reactivation candidates
915-contact LaHaus database
Cold contacts with phone numbers · 12 surfaced as warm/hot above · 903 untouched · awaiting reactivation campaign decision
Database
Cold
Conversion funnel · last 90 days
Where are leads dying? The drop between OH visitors and conversations is the bottleneck.
~30
OH visitors
Fruitland 12 OHs
12
Tracked leads
40% capture
4
Hot conversations
33% conversion
2
Pre-offer
50% conversion
0
Closed escrow
— (yet)
Voice-note sweep · May 7, 2026 · 1:49 PM PT
People > tasks. Be visible. Be decisive.
Live action items pulled from voice notes + inbox triage. Each card carries draft language ready to send. Owner pills mark whose move it is.
Daily scorecard · 3/5 = good · 5/5 = winning
Show up sharp. Talk to people. Build momentum.
10
Seller
action items
action items
6
Buyer
action items
action items
9
Drafts ready
review & send
review & send
4
Items routed
to Ania
to Ania
Sellers 10
Listing pipeline · prep work · re-engagement
Shula
Michael
Warm · re-engage
Spring/summer market re-engage. She's been quiet — try a short, specific note tied to current Malibu activity.
📧 Draft email · Subject: Quick check-in — Malibu
Hi Shula,
Following up on my note from a couple weeks back. Central Malibu has stayed surprisingly active heading into early summer — a few of the properties we've been watching went into contract above ask in the last 10 days.
If selling (or buying back in) is still even a maybe for you, I'd love to set up 15 minutes to walk you through what's actually moving and where the value sits right now. Happy to come to you.
Either way — hope all is well.
Michael
(323) 719-8585
Linda van Gilder
Michael
Ania
Hot · listing pre-sign
She said "I'll get back to you next week" on May 1. Today's check-in is sent. Layer in a pre-listing dashboard offer to give her something tangible to react to before the next call.
📧 Draft email · Subject: 9455 Beckford — pre-listing dashboard
Hi Linda,
While we wait to lock a stop-by, wanted to share one more thing. We build a private, password-protected listing dashboard for every seller we work with — comps, prep timeline, marketing plan, target buyer profile, all in one live page that updates as we go.
Even before you decide on timing, I can put a starter version together for 9455 Beckford so you and your husband can see exactly how we'd position the home and what the run-up looks like. Zero obligation.
Want me to spin it up? Takes me a day.
Thanks,
Michael
Allison Marks
Michael
Warm · listing decision
She's familiar with our dashboards — show, don't tell. Offer a 20-min Zoom to walk through Compass Exclusive marketing for 2610 Highland with a live dashboard demo. Re-anchor the value-analysis ($142K NOI / 30% expense load) since her aunt's $2.1–2.2M number is on the table.
📧 Draft email · Subject: 2610 Highland — quick walkthrough
Hi Allison,
Following up on the 1031 + market notes I sent a few weeks back. I'd love to set up a quick 20-minute Zoom to walk you (and your aunt if she wants to join) through how we'd actually market 2610 Highland under Compass Exclusive — including a live look at the listing dashboard we'd build for the property.
You'll get to see exactly how it would be positioned to buyers and the timeline involved before you commit to anything. We've been getting strong traction on Santa Monica multifamily this spring and I'd rather show you the game plan than write another email about it.
Let me know what afternoon next week works.
Thanks,
Michael
Henry Tom
Skip · parked
Not buying or selling. Drop from active sweep — keep on the quarterly sphere touch only.
Peter Choi
Michael
Ania
Hot · listing pitch
Build a portfolio strategy dashboard showing all 3 properties in one view — comps, timing scenarios, marketing approach for each, and how a coordinated rollout (vs. one-off) drives outcome. Lead with positioning, not just CMA.
📧 Draft email · Subject: Your portfolio — a thought
Hi Peter,
Hope you're doing well. Since we got to walk the properties a few weeks back, I've been thinking about your situation differently — you're not really a single-listing decision, you're a small portfolio decision.
I'd like to put together a portfolio strategy dashboard for you. One private page covering all three properties — current value picture, sequencing options (which to lead with, which to hold), buyer-pool profiles, and how a coordinated rollout could materially change the outcome vs. selling one at a time.
It's the same kind of work we'd do for an institutional seller, just sized to your situation. No cost, no obligation — when you're ready to choose an agent it'll already be in your hands.
Want me to spin it up? I can have a working version by end of next week.
Thanks,
Michael & Ania
Andrea & Kimberly
Ania
Awaiting Ania's update
Ania to circle back internally and report what they're each working on so we can decide if there's a coordinated play. No outbound from Michael needed yet.
True North + Sam
Ania
Multifamily intro
Ania to open the conversation with True North and Sam on the multifamily play. Loop Michael in once there's an angle worth pursuing.
Rita Tateel
Michael
Ania
Active · pre-list prep
Front-house renters leave tomorrow (May 8) — full access opens up. Schedule a site visit early next week, bring lunch, walk the property with her. Master Kim painting + System Pavers in May. Plant sale + piano + painting coordination noted below (Ania to help).
📧 Draft email · Reply to 847 N Sierra Bonita — checking in on progress
Hi Rita,
Great news that the renters are out tomorrow — that opens up a real walk-through. Could Ania and I come by next week to see where things stand and bring lunch? Tuesday or Wednesday around noon would work well on our end if either lands for you.
We'd also love to help with the moving pieces — happy to coordinate with Leslie on the painting timeline and the piano move, and Ania has offered to lend a hand with the plant sale if that's still on your list.
Let us know what works.
Thanks,
Michael & Ania
Plant sale (Sierra Bonita)
Ania
Logistics support
Ania offered to help organize. Coordinate timing once renter move-out is clean (post-May 8). Could double as a soft soft-launch event for neighbors and sphere.
Leslie · painting + piano
Michael
Needs context
Reach out to Leslie to coordinate two open items at Sierra Bonita: painting (sequencing with Master Kim's stucco repair) and piano (move-out timing relative to listing photography). Action: ask Rita for Leslie's email/phone before pinging her directly.
Buyers 6
Active searches · sphere conversions · re-engagements
AJ
Michael
Stay on it
Don't let it cool. Quick personal touch — push for the 15-min call you originally asked for, with one fresh data point from this week.
📧 Draft email · Subject: West Adams — one quick update
Hey AJ,
Quick one — the West Adams pace has actually picked up since I sent over the report. A few of the better-positioned listings closed above ask this past week and inventory is tightening earlier than I expected.
Still want to grab 15 minutes? I can come to you, or we can do it on the phone — whatever's easier. Just want to make sure you've got real-time data if buying is still in the picture for this year.
Thanks,
Michael
Julie Hand
Michael
Sphere · low priority
Not on real-estate timeline right now. Light social touch only — keep her on the warm sphere, no pressure. Maybe a casual dinner invite once her job settles.
📧 Draft email · Subject: Few weeks in?
Hey Julie,
Just thinking about you — how's the new gig going a few weeks in? Not asking real estate, just curious. Drinks or dinner once you've had a chance to settle in?
Michael
Amy & Michael
Michael
Needs context
Follow up — but the relationship history isn't in the inbox yet. Action: confirm full names + email so we can pull the right thread and draft the right ask. Phone/text only?
Roland Williams
Michael
Hot · network play
He's "in the mix." Twilight invite is in. Add the network ask — a personal note about leveraging his athlete circle for the right buyer/seller intros, framed as collaboration rather than ask. Lunch reschedule from March is overdue.
📧 Draft email · Subject: Lunch + a thought
Roland,
Two things.
First — let's lock that lunch we missed back in March. Free any day next week, your pick of spot.
Second — I've been thinking about your network. We've got a few standout listings coming up that genuinely fit the athlete and entertainment buyer pool, and I'd love to figure out a way we work together on that. Not a one-way intro ask — more of a quiet referral channel where we both win when something fits.
If even one of these clicks for someone in your circle, the economics are real. Easier to walk through it in person.
Thanks,
Michael
Max
Michael
Needs context
Build a strategic proposal tailored to a tech-native buyer — data-rich, comparison tables, scenario modeling, dashboard-first. Lean into format he'll actually appreciate vs. a glossy PDF. Action: confirm Max's last name + email so we can pull thread context and shape the proposal correctly.
Lindsay Roxon
Michael
Re-activate · investment thesis
Send the case for now. A direct one-pager on the cost of waiting — what her under-$1.2M West Adams target has done since November, what 12 months of inaction is worth in equity, and why the spring 2026 window beats waiting another cycle.
📧 Draft email · Subject: The cost of waiting — a quick read
Hi Lindsay,
I've been meaning to send this for a while.
When we paused in November, your West Adams target was tracking under $1.2M. Six months later, the inventory has thinned, rents are up, and a lot of the deals you were close on have moved 4–7%. None of that is dramatic on its own — what is dramatic is the compounding cost of being on the sidelines.
I put together a one-page read for you specifically: what's actually changed in your target zone since we paused, what 12 months of waiting tends to cost a buyer in your price band, and the 2–3 properties currently in market that I'd actively look at if you re-opened the search.
I'll send the page in a follow-up so you don't have to dig for it. But the headline is — every quiet quarter you wait is buying you a smaller home for the same dollars. Worth a 20-min call this week to talk about whether to flip the search back on.
Let me know.
Michael
Daily operating system · read once
Morning
Gym. Look sharp. Coffee + thinking. 1–2 outreach. No inbox. No scrolling.
Midday
Client + relationship work only. Calls, in-person, decisions. Ask: is this building reputation or relationships?
Afternoon
Batch admin (≤60 min). Improve one system. Delegate the rest. Ship one piece of content.
Evening
Event, dinner, host, or date. One meaningful conversation. Phone away, eye contact on.
Stop doing
Starting day with email · Passive scrolling · Over-polishing · Saying yes to low-energy people · Confusing busy with valuable.
Forecast · weighted by probability
$99K expected · next 4 months.
$193K if everything closes. Probability × net = expected. Update as deals firm up.
May 2026
$0
Jun 2026
$47.7K
Jul 2026
$11.5K
Aug 2026
$24K
Sep 2026
$16K
Volume in motion
$9.66M
GCI · if all close
$241K
Weighted forecast
$99K
Avg close confidence
51%
Deal forecast
Deal
Side
Probability
GCI
Net AMRE
Weighted
4248 La Salle Ave
Vasu & Cynthia · COE Jun 5 · $2.51M
Buyer
95%
$62,812
$50,250
$47,738
11023 Fruitland #401
Pascal · 52 DOM · $1.15M
Seller
50%
$28,750
$23,000
$11,500
14405 Mulholland Dr
Leslee · Compass Exclusive · $3.995M
Seller
30%
$99,875
$79,900
$23,970
847 N Sierra Bonita
Rita & Ted · Off-market · $2M target
Seller
40%
$50,000
$40,000
$16,000
Assumptions: 2.5% GCI of sale price · 80% net to AMRE after Compass split · probability is judgment-based, update as deals firm up. Buyer-side at 95% reflects in-escrow status; off-market and Compass Exclusive listings start at 30–40% until offers materialize.
Listings vs. buyer-side mix
Buyer-side weighted
$47.7K
Seller-side weighted
$51.5K
Listing volume
$7.15M
The Tom Ferry view: Buyer-side is income, listings are equity. Three active listings totaling $7.15M means the business has compounding leverage — each OH drives future buyers, sphere expansion, and referral velocity. Goal: keep at least 3 active listings at all times.
Full book · Compass Business Tracker mirror
73 deals across the lifecycle.
YTD $1,368 GCI undersells the picture. $99K weighted forecast in motion · 14 closed deals all-time totaling $14.8M+ in volume · 16 developer relationships compounding over time.
Active escrows
4
Active leads
11
Developer network
16
Past closes
14
Cold / expired
3
73 deals
Active escrows / listings
Pascal De Bruycker
11023 Fruitland Dr #401 · Studio City
Seller · Michael
1d ago
$1.15M
52 DOM
Rita Tateel & Ted Bavin
847 N Sierra Bonita Ave · West Hollywood
Seller · Michael
4mo ago
$2M
Off-market target
Leads · future ECDs / pre-listing
Allison Marks
2610 Highland Ave · Santa Monica MF
Seller · Michael
13d ago
$1.9M
Value analysis sent
Bradley Steinberg
1155 S Tremaine Ave · Hancock Park area
Seller · Ania
1wk ago
TBD
NB - Hancock Park
Henry / Harry Tom
1315 Franklin St #C
Seller · Ania
1wk+ ago
TBD
Julia Hernandez & Memo
Buyer search
Buyer · Ania
2wk ago
—
Eva Janiszewski · 4 properties
1955 Sherbourne · 1842 Queen Anne · 932 Plymouth · 1282 Queen Anne
Seller · Ania
1wk+ ago
Multi
ECDs May 2
AJ Bae
Buyer · ECD Jul 1
Buyer · Ania
1mo ago
—
Steve Sanders · Pocket
1137 Harrison Ave · ECD May 2
Seller · Ania
6mo+ ago
TBD
Also w/ Traci as buyer
Bendee Anzures
1492 Palisades Dr · ECD Jun 30
Seller · Ania
4mo ago
TBD
Max Baumann & Danielle Levine
Buyer · ECD Sep 18
Buyer · Michael
1mo ago
—
Michael Abraham · 900 Nueva Vista Dr S
Personal listing prep
Seller · Michael
2mo ago
TBD
Shula Finkelstein
Pre-listing
Seller · AMRE
1wk ago
TBD
Developer network · recurring buyers
Phillip Illoulian · HWHL 26 LLC
Closed 3904 East Blvd $2.325M Aug 2025 · repeat buyer
Developer · Michael
6mo+ ago
$2.32M
Past close
Jeremy Lappen
Developer buyer · ECD Jun 27
Developer · Michael
6mo ago
—
Rami Assouline
Developer · ECD Jun 27
Developer · Ania
1mo ago
—
David Wong + Gene & Kien Hua
Flippers · ECD Jun 27
Developer · Ania
6mo+ ago
—
Kristen Tucker · via Ken Swan
Developer
Developer · Ania
6mo+ ago
—
Daniel Vallejo
Developer
Developer · Ania
6mo+ ago
—
Josh Gorokhovsky · Telos Properties
Developer
Developer · Michael
6mo+ ago
—
Farzin Fazeli
Developer
Developer · Michael
1mo ago
—
Jesse Gonzales
Developer
Developer · Michael
2mo ago
—
Derrick Brizic
Developer
Developer · Michael
5mo ago
—
Emon Yazdi
Developer
Developer · Michael
3mo ago
—
Jacob Leonard
Developer
Developer · Michael
1mo ago
—
Ashley Tizabi
Developer
Developer · Michael
1mo ago
—
Shahin Adeli
Developer
Developer · Michael
1mo ago
—
Sean Navi
Developer
Developer · Michael
1mo ago
—
Zamir Alshech
Developer
Developer · Michael
1mo ago
—
Past clients · sphere & referral source
Reuven Regev
1415 Sunset Ave · Closed Jan 24, 2025
Past · Ania
1y+ ago
$2.19M
Phillip Illoulian · HWHL 26 LLC
3904 East Blvd · Closed Aug 28, 2025
Past · Michael
8mo ago
$2.325M
Andria Piekarz
14423 Mulholland Dr · Closed May 8, 2025 · neighbor of Leslee
Past · Michael
1y ago
$1.72M
Glen & Debbie Buckley
4701 Deseret Dr · Closed Sep 2, 2025
Past · Ania
8mo ago
$1.65M
Ben Steinberger & Alysha Stein-Manes
13236 Fiji Way #D · Closed Aug 29, 2025
Past · Michael
8mo ago
$1.349M
Estelle Kim
2239 Brier Ave · Closed May 26, 2023
Past · Ania
3y ago
$1.27M
Phillippy Family
1154 S Barrington Ave #306 · Closed Dec 12, 2024
Past · Ania
1y+ ago
$825K
Sunghi Yoo & Bill Doyle
6324 Keniston Ave · Closed Jan 14, 2025
Past · Ania
1y+ ago
$650K
Nicole Choi & Charles Jun
22702 White Fir Ln · Closed Jun 8, 2023
Past · Ania
3y ago
$1.232M
Nat Proulx & Jean François Chedeville
4265 Don Luis Drive · Closed Sep 28, 2022
Past · Ania
3y+ ago
$1.55M
Linda Thieben · LivNow
106 Croft Ave · Closed (5mo ago)
Past · Michael
5mo ago
—
Michael Abraham personal · 2640 Bronson
w/ Ari Wintraub · Closed Mar 16, 2026
Personal · Michael
6wk ago
$1.01M
Cold / expired · reactivation candidates
Charles Soto · Expired
Buyer · listing expired
Cold · Michael
2mo ago
—
Ricka Berry & Darren Savino · Expired
Buyer · ECD Jan 1 came & went
Cold · Ania
2mo ago
—
Lindsay Roxon · Expired
Buyer
Cold · Michael
2mo ago
—
Ship today · Document, don't create
Four prompts from this week's events.
Every active deal, every comp shift, every showing is content. Pick one, ship it before 5 PM.
Sunday OH @ Fruitland
4 vertical reels: balcony view, "what $1.15M gets you in Studio City," buyer Q&A captured live, before/after staging tweak.
Newsletter: "Studio City flip"
Three signals this week: Fruitland #104 expired, Gentry #2 fell out, Colfax listed at $999K. Buyer's market story writes itself.
Mulholland first-look
Compass Exclusive walkthrough for Leslee. Focus on the views and the Mediterranean architecture. Top Agent Network distribution.
Sphere email: La Salle insights
"3 things every buyer should know about pre-1930 LA homes" — sewer scope, electrical mismatch, ADU rent verification. Real diligence story.
Active campaigns · per listing
11023 Fruitland #401
Public · MLS active · 52 DOM
Compass
4,200
Zillow
1,700+
Redfin
814
Homes.com
89K+
Total reach
95K+
Decision pending: MediaBoost FB+IG ad spend ($299/mo). Decide after Sunday OH foot traffic.
14405 Mulholland Dr
Compass Exclusive · Bel Air
Compass network
Active
Top Agent Net
Pending
Private email
—
Next action: Walkthrough video + Top Agent Network post. Pre-launch private email by Wednesday.
847 N Sierra Bonita
Off-market · prep phase
Compass Off-Mkt
Setup
Direct outreach
Maryann
Top Agent Net
Queue
Storyline: Two homes, one lot, Developer/Investor/End-User multi-buyer strategy. Curb Appeal Project on standby.
Personal brand · the half nobody tracks
📷 Instagram
—
Connect to track
💼 LinkedIn
—
Connect to track
📧 Newsletter
915
+0 this week · LaHaus pending
🎥 Posts shipped
0
Mirrors Daily Five
📥 Inbound DMs
—
Manual log
Content pipeline · what's in flight
Piece
Channel
Stage
Date
Fruitland balcony reel · Sunday OH push
Ties to Daily Five "Content published"
IG · Reels
Draft
Ship Fri
"Studio City buyer's market" newsletter
Comp shift commentary · #104, Gentry, Colfax
Email · Sphere
Draft
Ship Sat
Mulholland walkthrough video
Compass Exclusive distribution
Compass · TAN
Filming
Wed next
"3 things about pre-1930 LA homes"
La Salle diligence story
Email · LinkedIn
Draft
Ship Mon
Cinco de Mayo Compass party recap
Network event · Maryann attended
IG · LinkedIn
Scheduled
May 5
Marketing → conversion · last 90 days
Where attention turns into deals
Fruitland marketing has drawn 95K+ impressions. The bottleneck is impressions → tracked conversations, not the funnel below it.
95K+
Total impressions
All channels
~30
OH visitors
0.03% conversion
12
Tracked leads
40% capture
4
Hot conversations
33% conversion
0
Closed
— yet
Contact
No notes yet. Add one below.